Marketing is all about creating relationships with customers. While students aren’t customers, professors can still learn a lot from the way marketers engage with their target audience and position their message. Dr. Barbi Honeycutt and I discuss this on her Lecture Breakers podcast.
Below is the breakdown of the interview. Feel free to scroll to the parts that interest you.
04:00 How marketing shaped my teaching
07:03 How to apply the marketer’s mindset to students
13:05 Planning a lecture using the “one-sentence lesson plan”
23:00 The balance between marketing and teaching
26:25 Marketers understand that people respond to things that are novel, relevant, and/or concrete
28:56 How professors can apply the above insight to their teaching: it’s all about the messaging
30:15 “We are curators of information” (It’s about how we package content)
34:14 What works for children work equally well for adult students
37:00 What to do when you have to teach lots of content
39:20 Find opportunities to get information OUT of students’ brains, not into their brains
43:50 Assessments: not just for tests and papers
45:40 Leveraging tech tools like Pear Deck, PollEverywhere, Flipgrid, and Padlet into instruction to get 100% participation
52:45 Talking about new book, Presenting: The Professor’s Guide to Powerful Communication
54:35 Insight #1: Start presentations with the purpose (not some boring intro)
56:52 “We learn new things better when it’s anchored to something familiar.”
57:32 Insight #2: Distill your slides and then distribute them
58:10 Apply the “Finger Snap Test” to your slides to see if they’re easy to get
1:01:10 A few of my favorite marketing books that apply to teaching: Seth Godin’s This is Marketing and Purple Cow; Donald Miller’s StoryBrand)
Again, click HERE to listen to the podcast.
Comments? I’d love to hear them below!