Listen (or read the transcript) here on the Social Academic, with Jennifer van Alstyne!
Here’s a breakdown of the interview:
01:35 Norman Eng’s background
02:50 What is Norman’s company, EducationxDesign, about?
04:18 How to use design to improve the way you communicate/teach
06:03 How to balance teaching and having a business
10:20 How Norman made over $25K from one book: his journey in self-publishing
15:40 The importance of marketing a book and how it’s different than writing a traditionally-published book
17:55 The first (and perhaps the most important) thing to consider to ensure self-publishing success
19:42 Is your book topic profitable?
21:43 The psychology of self-publishing
21:54 What kinds of books/topics should you self-publish?
29:05 How does social media play a role in promoting your work?
35:30 How to leverage big-name podcasters and bloggers to get your work out there
40:40 New book – Presenting: The Professor’s Guide to Powerful Communication